Real work.
Real buyers found.
How we turn a product brief into a ranked, reasoned buyer pool — with every decision explained.
HK-based hardware OEM — finding NIC / PCIe / NVMe buyers in a closed market.
The client makes interface-level hardware. The brief: find real buyers in a market where decisions sit with hardware architects — not procurement — and supply chains are policy-driven and relationship-locked.
Server/infrastructure, distributors and industrial/embedded — with a recommended 40/30/30 lead mix by tier.
Reframed the goal: from direct sales to supply-chain integration — design-in, distributor onboarding and OEM/private-label.
Each priority company scored on 7 factors with a written entry angle. Top-ranked target rated Very High Fit.
We scored buyers on who controls the BOM — surfacing mid-size hardware architects above larger pure-assembly firms.
Identified distributors as gatekeepers and design-in as the real entry route — not cold direct sales.
A master spreadsheet scoring the full pool, plus individual reports and outreach angles for every priority target.